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Money for Life Challenge: off to the Zoo for the England Final

Date: 09 Apr 2014


Congratulations to Woodley Wallet Watchers and Baked Bean Budget for winning the England Final and the People’s Prize Award.

On Thursday 2nd April, Money for Life Challenge England finalists, judges and partners gathered at the ZSL London Zoo to vote for their favourite money management projects.

This year, 300 projects were awarded grants across the UK. Each project identified a specific issue they wanted to address in their communities, devised a plan to reach their target audience and use their creativity to engage and enthuse people about money.

Developing innovative projects

The Woodley Wallet Watchers project, from Stockport, scooped the England final. Their project focussed on encouraging young people to save money and raised awareness of the local credit union.

Ryan McMurdo, 23, from the winning team said:

The Challenge has helped us tackle issues which young people receive no education on – how to save, spend, lend and manage money. We’re so excited to have won – we can’t believe we’ve got through to the Grand Final!”

The Baked Bean Budget project from Carlisle, was awarded the People’s Prize. They put together a cookbook of recipes and a series of events to help young people enjoy the types of takeaway food they love while saving money through home cooking.

From developing an android app to help young people save money when they move home, making use of performing arts to tackle money management through drama, creating a short film about money and debt, to a photography project exploring the clashes between extreme wealth and poverty ; all 12 finalists had brilliant and innovative projects. 

© Alex Rumford

Toynbee Hall's Head of Financial Inclusion, Sian Williams took the stage to talk about the Challenge:

The Money for Life England final is one of my favourite days of the year. Money management is not boring and when you get it right ; it is so exciting what it can do for you. I feel so inspired by all the teams’ ideas and how it informs the work that we do at Toynbee Hall.”

See the photo album of the England Final on Facebook

What’s next?

The winning teams from the England, Wales, Scotland and Northern Ireland finals will be invited to attend the UK Grand Final in London on 2nd April to compete for the overall crown of the Money for Life Challenge Winner 2014. Good luck to them!

What is Money for Life?

Money for Life is Lloyds Banking group’s award-winning personal money management programme, targeted at young people and adults in the further education, work-based learning and wider community learning sectors. Lloyds has invested £8million in the programme between 2010-14. In England, the programme is being delivered in partnership with Toynbee Hall and the National Skills Academy. The purpose of the programme is to improve the personal money management skills of individuals and communities by providing them with the knowledge, confidence and motivation to manage their money well.

David Rowsell, Head of the Money for Life Programme at Lloyds Banking Group, said:

Money for Life helps to raise financial awareness and boost effective money management in our communities, which in turn will help Britain prosper and continue to grow.”